Shrink sleeve labels have revolutionized the way brands present their products. With 360-degree printing capability and perfect conformity to the shape of the packaging, they provide eye-catching presentation and maximum information space.
But what does the journey from the first concept to the finished product on the store shelf look like? Let’s dive into the fascinating world of sleeve label production – step by step.
1. Client Consultation and Brief
Everything starts with a conversation.
At this stage, we define:
- the purpose and application of the label (e.g., food, cosmetics, chemicals),
- preferences regarding material and finishing,
- technical requirements (bottle shape, packaging size),
- graphic and branding elements.
A well-prepared brief is the foundation of a successful project.
2. Graphic Design and Visualizations
The graphic team creates the label concept.
Since shrink sleeve labels conform to the packaging after shrinking, the design must account for thermal distortion.
Key aspects include:
- adjusting margins and graphic proportions,
- placing text in areas that won’t be deformed,
- including perforations or functional elements.
3D visualizations are often created to show how the label will look when applied.
3. Material and Printing Technology Selection
Choosing the right material impacts durability and final appearance. Commonly used films include:
- PETG – eco-friendly, highly form-fitting
- PVC – more flexible, often used for seasonal products
- OPS – lightweight, suitable for simpler applications
Printing technology:
- Flexographic printing – fast, efficient, and ideal for large volumes
Additional finishes include varnishing, matte coatings, metallic effects, etc.
4. Print Proof and Client Approval
Before full production, a print proof is created to:
- check colors under real lighting,
- assess alignment with the design,
- make final adjustments.
This ensures the client has full control over the visual result.
5. Production and Cutting
Once the project is approved, final printing begins. The printed material is then cut into individual sleeves and prepared for packing.
Depending on client needs and the type of application, labels can be:
- rolled (for automatic machines),
- bulk packed (for manual application).
6. Application and Shrinking
This is the most exciting stage – the label is applied to the product and exposed to heat (steam or hot air).
Thanks to the film’s properties, the label shrinks and conforms perfectly to the packaging—without glue and without air bubbles. 🤩
💡 Note: Some applications require precise temperature settings to avoid graphic distortion.
7. Quality Control and Logistics
Every batch undergoes quality control, including:
- color saturation verification,
- print and cut inspection,
- durability and resistance testing.
Finished products are then packed and shipped to the client or directly to the application site.
Why Choose Shrink Sleeve Labels?
- 360-degree printing – full coverage of the packaging
- Durability – resistant to moisture, grease, abrasion
- Perfect fit – even for irregular shapes
- Premium look – ideal for luxury products
- Eco-friendly options available
FAQ – Frequently Asked Questions
1. Are shrink sleeve labels more expensive than traditional labels?
➡️ They may cost more to produce, but they offer higher aesthetics and durability.
2. Can they be applied to any surface?
➡️ Best suited for plastic, glass, and metal – as long as the packaging can withstand heat.
3. How long does the production process take?
➡️ From briefing to final product – usually 2 to 4 weeks, depending on complexity.
4. What about recycling these labels?
➡️ PETG labels are increasingly used as they can be separated and recycled.
Shrink sleeve labels are a technologically advanced solution that not only enhances product aesthetics but also offers vast personalization and market customization potential. Their production is a complex yet well-mastered process that—when planned properly—guarantees an impressive final effect.
Whether you need a limited edition or a high-volume batch, sleeve labels are a choice that combines innovation, visual appeal, and functionality.
Contact Us!
Have an idea for your own shrink sleeve label? Or need professional support at every production stage—from design to application?
👉 The B-G team will gladly help you carry out even the most demanding projects.
✉️ Email us: biuro@b-g.pl
📞 Call us: +48 618 433 181
🌐 Visit us: www.b-g.pl
Join our satisfied clients and see how a label can become the driving force of your brand! 💬🤝
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