The introduction of the deposit system in Poland from 2025 is one of the largest pro-ecological projects in recent years. This change will affect not only consumers’ daily habits but also the beverage production industry, distributors, and label printing companies.
In practice, this means that every bottle or can covered by the deposit system will need to be properly marked. The label will no longer serve only as a marketing element but will also become a key carrier of information for the deposit system.
In this article, we present a detailed guide on how to prepare for the deposit system in Poland from the perspective of label users. We will discuss legal, technological, and design requirements, as well as point out how to avoid the most common mistakes.
What is the Deposit System in Poland?
The deposit system in Poland is a mechanism where the price of a beverage in a plastic, glass, or aluminum container includes an additional fee – the deposit. Customers get this money back when returning the empty packaging to a store or a designated collection point.
The main goals of the deposit system:
- Reducing waste – minimizing the problem of littering the environment with single-use packaging.
- Increasing recycling rates – the European Union requires member states to achieve high recycling targets.
- Building a circular economy – materials should be reused instead of ending up in landfills.
- Changing consumer awareness – educating society on ecology and waste segregation.
For beverage producers and label users, this means the necessity to prepare new packaging designs that comply with regulations.
What Packaging Will Be Covered by the Deposit System?
The deposit system in Poland will cover:
- Plastic bottles (PET) up to 3 liters,
- Reusable glass bottles,
- Aluminum cans up to 1 liter.
Not all packaging will be included – the system will primarily cover carbonated drinks, water, juices, and beer. For these products, appropriate labels will be required.
Obligations of Label Users in the Deposit System
- Adding deposit markings
Each label must contain a pictogram or text indicating that the packaging is subject to the deposit system. This marking must be:- legible,
- visible from all sides,
- standardized across the market (the template will be defined by law).
- Print durability
Packaging covered by the system will be transported multiple times and scanned in machines. This requires prints resistant to abrasion, moisture, and temperature changes. - Integration with codes and logistics systems
The deposit system will use barcodes and QR codes. The label must be designed in such a way that the markings do not interfere with machine scanning. - Legal compliance
Missing or incorrectly placed markings may result in formal problems – for example, rejection of packaging by the deposit system.
How to Prepare for the Deposit System in Poland Step by Step?
- Analyze existing label designs
Review your current designs and check:- whether there is space for the deposit marking,
- whether it interferes with key design elements (logo, ingredients, graphics),
- how legible it is on small bottles and cans.
- Consult with your printing house
The new requirements should be discussed with your printing provider, who can advise:- which films and materials are suitable for the deposit system,which finishing options (e.g., lamination) ensure print durability,how to integrate additional graphic elements.
- Implement new printing technologies
The deposit system requires markings that are uniform and durable. Flexographic printing with additional finishing works best here. - Conduct quality tests
Before launching the new label on the market, test:- resistance to moisture and temperature,
- compatibility with recycling machines,
- print durability after transport.
- Educate the consumer
Labels are a great communication tool. In addition to the deposit pictogram, it’s worth adding a short educational message, e.g., “Return the bottle – get your deposit back.”
Which Types of Labels Work Best in the Deposit System?
- Self-adhesive labels
- Easy to apply,
- Well-suited for cans and PET bottles,
- Possibility of using durable adhesives and moisture-resistant films.
- Shrink sleeve labels
- Cover the entire surface of the bottle,
- Allow for attractive designs and easy placement of markings,
- Must be properly adapted for recycling.
- Caps and security seals
- Can serve as an additional deposit marking,
- Protect the product from being opened.
Mistakes to Avoid
- Deposit markings that are too small – they must be legible even from a distance.
- Poor color or contrast choices – the pictogram must not blend into the background.
- Lack of quality testing – the label may look good initially but not withstand transport.
- Conflict with barcodes – incorrect placement may prevent scanning.
- Preparing too late – implementing new labels requires months of testing and production.
Benefits for Brands from Implementing the Deposit System
- Better ecological image – consumers increasingly choose environmentally responsible brands.
- Competitive advantage – early preparation creates an edge on store shelves.
- Greater customer trust – clear labeling means transparent communication.
- New marketing opportunities – the deposit system can be used in CSR and educational campaigns.
Market Outlook and Future Changes
The deposit system in Poland is only the beginning. We can expect further regulations regarding:
- expanding the system to cover more types of packaging,
- mandatory educational elements on labels,
- integration with mobile applications (e.g., scanning a QR code and receiving return information).
Companies that implement innovative labeling solutions now will gain long-term advantages.
Summary
The deposit system in Poland requires significant changes from producers and label users but also opens new opportunities. It is not only a legal obligation but also a chance to build the image of a responsible brand.
The key is early preparation:
- Analysis of current labels,
- Consultation with a printing house,
- Implementation of new markings,
- Quality testing,
- Consumer education.
It is worth acting today to avoid haste and costly mistakes when the system comes into force.
FAQ – Frequently Asked Questions
1. When will the deposit system start in Poland?
Planned launch: October 1, 2025.
2. What packaging will be included in the system?
PET bottles up to 3 liters, reusable glass bottles, and aluminum cans up to 1 liter.
3. Will all labels have to include deposit markings?
Yes, every packaging covered by the system will need to have proper markings.
4. What happens if a label is poorly designed?
It may cause problems with accepting packaging at collection points, or even financial penalties.
5. Which printing technologies are best?
Flexographically printed labels with lamination or abrasion-resistant foil are the best choice.
6. Will consumers understand the new markings?
Yes, as the pictograms will be standardized and easy to interpret. Still, it is advisable to educate customers with short slogans on labels.
7. Does the deposit system apply to imported products?
Yes, every product sold in Poland covered by the system will need to meet labeling requirements.